The latest buzz in anti-aging treatments are tweakments – subtle enhancements that give your skin a glow without looking overdone. Beauty expert Alice Hart-Davis elaborates on this trend.

Tweakments are minor cosmetic procedures that offer more significant results than a facial but don’t go as far as cosmetic surgery. Examples include Botox, fillers, skin peels, intense pulsed light, laser treatments, and thread lifts. These procedures are usually non-invasive or minimally invasive and provide clear but temporary results that are subtle, so you won’t look drastically different – if you choose a skilled practitioner.

Alice Hart-Davis, who has written a book titled “The Tweakments Guide: Fresher Face,” and launched a website to explain these procedures, talks about how more people are now curious about tweakments. Her website also features a register of the best practitioners across the country.

As a beauty journalist with two decades of experience, Alice initially noticed that tweakments were seen as shocking. People were hesitant about treatments like Botox, but over time, the stigma has faded. Previously, options were limited to collagen injections and Botox, but now there’s a wide range of procedures available, from laser facials and skin tightening with ultrasound to microneedling and injectable moisturizers that offer cellular regeneration.

A Mintel report revealed that 43 percent of respondents were interested in trying non-surgical cosmetic procedures. Initially targeting an older audience for anti-aging, tweakments like fillers are now popular among younger individuals for enhancing lip shape, cheek definition, and creating balanced jawlines. Other treatments such as Profhilo boost skin hydration, while ultrasound therapy offers a non-surgical facelift.

The increased interest has led to more practitioners entering the field, but this also means there’s little regulation. Alice advises looking for practitioners registered on her website to ensure they have proper training and experience.

Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures, with her book “The Tweakments Guide: Fresher Face” focusing on non-surgical aesthetic treatments. Her website provides independent advice on tweakments and helps people find top practitioners in the UK.