The newest buzz in anti-aging treatments is all about “tweakments.” These are subtle enhancements that give your skin a natural glow without making it obvious that you’ve had any work done. Beauty expert Alice Hart-Davis explains more.
If you feel like you’ve been hearing a lot about tweakments lately, you’re not imagining it. These procedures are somewhere between a facial and full-on cosmetic surgery. They include treatments like Botox, fillers, skin peels, intense pulsed light therapy, laser treatments, thread lifts, and more. Most of these are non-invasive or minimally invasive, offering noticeable but temporary results. The key is that they’re subtle, so if done right by a skilled doctor, you won’t look overdone.
Alice Hart-Davis, who has written a book called “The Tweakments Guide: Fresher Face,” has also launched a website, thetweakmentsguide.com, to help explain these treatments. Her goal is to demystify these procedures and help people decide if they’re right for them, along with providing a list of top practitioners.
When Alice first began covering these procedures 20 years ago, they were quite secretive and often viewed as shocking. The idea of injecting something like Botox into one’s face to appear younger was controversial. However, perceptions have changed over time, and now there’s less stigma surrounding treatments like Botox and fillers.
Over the years, the variety of tweakments has expanded significantly. What used to be limited to collagen injections and Botox now includes laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that promote real cellular regeneration in the skin. Studies, like one from Mintel, show that interest in these non-surgical cosmetic procedures is growing, with 43% of people saying they would like to try them.
Tweakments were initially geared towards older clientele targeting anti-aging. But nowadays, treatments like fillers are used to enhance facial features like lips and cheeks for younger audiences, and to define jawlines for people of all ages. Treatments such as Profhilo boost skin hydration, while ultrasound therapy offers a subtle, non-surgical facelift.
Younger people today are more open about their tweakment experiences, often sharing their results on social media. Additionally, the number of practitioners offering tweakments has increased, although this comes with a downside. The industry is not highly regulated, which means some practitioners may not have adequate training or experience.
For those seeking qualified practitioners, Alice recommends starting with the ones registered on her website. These are professionals she trusts and would personally get treated by.
Alice Hart-Davis is a British journalist specializing in beauty and cosmetic procedures. Her book and website provide a wealth of information on non-surgical aesthetic treatments and an interactive tool to find reputable practitioners across the UK.
