Lately, everyone seems to be buzzing about tweakments – those subtle enhancements that give your skin a natural glow without looking overly done. Beauty expert Alice Hart-Davis sheds some light on this trend.
If it feels like tweakments are popping up everywhere, you’re not imagining it. These treatments are a middle ground between a facial and full-blown cosmetic surgery. They include things like Botox, fillers, skin peels, intense pulsed light, laser treatments, thread lifts, and more. Most of these procedures are either non-invasive or minimally invasive, offering noticeable but temporary results. They’re typically subtle, so with the right doctor, you won’t look excessively altered.
Alice, a beauty journalist, has written a book titled “The Tweakments Guide: Fresher Face,” and launched a website, thetweakmentsguide.com, to provide clear information on these procedures. The goal is to help people understand what tweakments are, how they work, and decide if they’re right for them. The site also includes a list of top tweakment practitioners across the country.
When Alice first started writing about these cosmetic procedures around 20 years ago, they were considered quite shocking. The idea of injecting substances like Botox seemed extreme. But over time, people’s attitudes have shifted, and today, the stigma around procedures like Botox and fillers has significantly diminished. There are now many more options available, ranging from laser facials and ultrasound skin tightening to microneedling and even injectable moisturizers that promote skin regeneration.
Interest in non-surgical cosmetic procedures is at an all-time high. A recent Mintel report found that 43 percent of people would consider trying one. Initially, these treatments were mainly seen as anti-ageing solutions targeting older individuals. Botox and fillers reduced frown lines and filled nose-to-mouth lines. Nowadays, fillers are also popular among younger people for enhancing lips and defining cheeks, and treatments like Profhilo are used for hydration. Ultrasound therapy offers a non-surgical facelift that is both subtle and effective.
Interestingly, younger people seem more open to discussing these treatments and sharing their results on social media platforms like Facebook and Instagram. Moreover, there are now more practitioners offering tweakments across the country. However, the lack of regulation in this field means it’s crucial to choose a qualified practitioner. Alice recommends starting with those listed on her website, as they are professionals she trusts.
Alice Hart-Davis, a British journalist, specializes in beauty and cosmetic procedures. Her book “The Tweakments Guide: Fresher Face” (2019), provides insight into non-surgical aesthetic treatments. Her website also offers independent advice and tools for finding the best treatments and practitioners in the UK.
