The latest buzz in anti-aging treatments are tweakments – subtle enhancements that give your skin a glow without making it obvious that you’ve had work done. These include procedures like Botox, fillers, skin peels, intense pulsed light, laser treatments, thread lifts, and more. They are usually non-invasive or minimally invasive, offering clear but temporary results. These treatments are designed to be subtle, so you won’t end up looking like you’ve had major work done, as long as you choose your doctor carefully.
I’m really into tweakments because I wrote a book called “The Tweakments Guide: Fresher Face.” I also started a website, thetweakmentsguide.com, to explain these procedures, how they work, and help you decide if they’re right for you. The site also includes a register of top tweakment practitioners across the country. Many people are confused about what tweakments are and what they do, so I’ve been talking about them a lot. The more we discuss these procedures openly, the better people will understand them and what they can achieve.
When I first started writing about these cosmetic procedures twenty years ago, they were very hush-hush. People were shocked by the idea of injecting something into their faces to look younger. But over time, attitudes have changed, and now the stigma around treatments like Botox and fillers has lessened. For example, fillers and Botox can be very effective yet subtle.
The number of available procedures has grown significantly over the years. Twenty years ago, options were limited to collagen injections and Botox. Now, we have laser facials, ultrasound skin tightening, microneedling, and even injectable moisturizers that last for six months and promote genuine cellular regeneration in the skin. According to a recent Mintel report, 43% of people are interested in trying a non-surgical cosmetic procedure.
Initially, tweakments were seen as anti-aging measures aimed at an older audience. Botox could reduce frown lines, and fillers could smooth out nose-to-mouth lines. Today, fillers are used for enhancing the faces of people of all ages, whether it’s boosting lip shape and cheek definition for young women or creating a more balanced jawline for men and women. Treatments like Profhilo can improve skin hydration, and ultrasound therapy can provide a non-surgical facelift with subtle yet noticeable results.
Younger patients are more open to discussing these treatments openly, often sharing their results on social media. There are also more practitioners offering tweakments than ever before. While this sounds positive, the lack of regulation in the industry means there are many poorly trained and inexperienced providers. If you’re looking for a reputable practitioner, start with those registered on my website, as they are people I would trust with my own treatments.
Alice Hart Davis is a British journalist specializing in beauty and cosmetic procedures. Her book, “The Tweakments Guide: Fresher Face” (2019), focuses on non-surgical aesthetic treatments. Her website – thetweakmentsguide.com – provides independent advice on tweakments and features tools for finding treatment options and top practitioners in the UK.
