To celebrate International Fetish Day, we’re not going to focus on one specific fetish. Instead, let’s talk about something that can make all of them more enjoyable: the best lubricants for the job.

There’s way too much unnecessary stigma around lubricants. Lube is a sexual enhancer, not a reflection of your ability to get aroused. It enriches the experience, making it more pleasurable.

Consider sex without lube as similar to washing your hair without conditioner. Sure, it works fine, but you’re missing out on some serious benefits. Luckily, this stigma seems to be fading. A study from Lovehoney found that 37% of people in the UK, US, and Australia have tried using lube. It’s especially popular among those aged 25-34, with 49% of them owning it.

Lube isn’t just about preventing dryness, although that’s a big part of it. It enhances sensation with warming, cooling, or tingling options. It reduces the risk of STDs and tearing by minimizing friction and increases comfort by preventing