In celebration of International Fetish Day, we’re diving into something that can make any fetish more enjoyable – the best lubes. It’s time to address the unnecessary stigma around lubricants. Using lube isn’t about your ability to get aroused; it’s about making the experience better. Think of sex without lube like washing your hair without conditioner – sure, it works, but you’re missing out on a lot.

Thankfully, the stigma around lubes is fading. A study by Lovehoney found that 37% of people in the UK, US, and Australia have tried using a lubricant. It’s most popular among the 25-34 age group, with 49% owning some, compared to 28% of 55-64-year-olds and 22% of those over 65.

Lubes can enhance sensation, reduce the risk of STDs and tearing, increase comfort, and help you go longer. Although dryness isn’t the only reason to use lube, it’s a common issue due to stress, medications, over washing, dehydration, under-stimulation, and menopause. Here’s a guide to the best lubes to try:

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